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BIOGRAPHY

There’s a thrilling tension in making a photograph, between controlling and reporting, between crafting a vision and conspiring with reality to expose its essence.

Whether Jamie Baker is constructing an elaborate portraiture tableau from intensive research, capturing breathlessly intimate backstage reportage at a couture show, collaborating with a multi-media artist on a dynamic performance piece or creating iconic, genre-challenging campaign imagery, it’s this creative tension, and its power to reveal unknown stories, that make him photography’s zealous co-conspirator.

First making his mark with exuberant, sexy reportage images at once stylised and raw of the unfolding dance music revolution of the 1990s, London-based Baker honed a hungry narrative instinct, while moodily beautiful splashes of a documentary aesthetic hinted at the enquiring eye that has pushed his work into ever more challenging territory. The desire to master lighting sparked a move into commercial and editorial fashion work, where Baker’s fresh, powerful compositions and artistic lighting strategies soon became hallmarks that won him prestigious commissions from publications both hipster and world-leading, and propelled his imagery onto advertising campaigns and album and book covers.

With his first solo exhibition, 2007’s Marathon Man at London’s Association of Photographers Gallery, reportage and landscape images captured on an emotional odyssey to Argentina, Chile, Bolivia and Brazil signalled Baker’s growing urge to explore the more oblique avenues offered by personal projects, his broader cultural interests and the areas both established and emerging where photography and art meet.

Baker’s recent commercial and editorial work has seen him distil the best of all the skills and instincts he has explored over his 17-year career, while pursuing his fascination with photography’s broader narrative possibilities with a new urgency. He has worked as creative director and short film director on fashion campaigns. He has art directed a team of photographers on a project documenting cutting-edge digital artworks and their interplay with their viewers at Microsoft and Vice’s global The Creators Project in Beijing with innovative reportage and stop-motion movies. And his portraiture practice has broken new ground, incorporating rich research and meticulously realised conceptual approaches that express a more searching artistic vision. Increasingly stimulated by fine art, Baker is currently preparing a touring documentary exhibition, and his collaborations with artist Echo Morgan on photographic interventions within her performance work recently yielded the acclaimed multimedia exhibition Warrior at Blackall Studios in Shoreditch, London.

  • Graduated with first-class honours in Photography and Electronic Imaging from the University of Westminster in 1994
  • Won The Guardian’s Student Photographer of the Year prize in 1995
  • Became one of Muzik’s principal photographers in 1997
  • Shot Nissan advertising campaigns in London and Tokyo respectively, in 2003 and 2004
  • As creative director shot campaigns for Religion, Firetrap and Idol between 2004 and 2009
  • Baker’s backstage reportage of Mary Katrantzou’s fashion show featured in Vogue (US) in 2011
  • US Condé Nast’s IAC Best Electronics Social Media Campaign award-winning campaign for Samsung’s MV800 flip camera in 2011
  • Art directed and shot multiple cover portraits for The Observer Magazine and Metropolitan and Voyager magazines in 2011 and 2012
  • Solo, group and collaborative art photography exhibitions include Photo Fusion (1999), Marathon Man (2007) and Warrior (2012)


Editorial

Campaign

Portraiture

The Observer Magazine
The Sunday Times
Condé Nast
Vogue (US)
Vision (China)
Elle
The Quarterly
Out There
Metropolitan magazine
Clash
Vice
Voyager magazine
The Guardian
(main newspaper and The Guide)
The Independent
(Saturday Magazine and Review on Sunday)
Arena
i-D
Jack
The Face
The Times (metro)
Evening Standard (ES Magazine)
Marie Claire
Company
Esquire
Sunseeker
Bentley
Time Out
Men’s Health
Muzik
Mercedes
Microsoft
BMW
Orange
Bourjois
Toni & Guy
Max Factor
Idol
River Island
Religion
Firetrap
Frank Usher
EXP
The Reptile House
BBC
Sony
Sky
Heineken
Moët Hennessy
WCRS
Universal
One Little Indian
Defected
Subliminal
Stealth Records
Burton Snowboards
MTV
KLP
Slice
Taylor Herring
Tequila
Puma
Buddhist Punk
Duck and Cover
Lonsdale
WCRS
Wieden and Kennedy
RKCR/Y&R
Hicklin and Slade
TWA
Sports World
Renault
Nissan
Vauxhall
The End
Cream
Ministry of Sound
Praxis Critical Systems
Sir Peter Blake
Christian Louboutin
Julie Walters
Gillian Anderson
Thandie Newton
Mark Ronson
Gillian Wearing
Speech Debelle
Guy Pearce
Tom Hiddleston
Harry Enfield
Paul Merton
Rio Ferdinand
Katherine Jenkins
Camille O’Sullivan
Martin Strel (Big River Man)
Victoria Pendleton
Tom Daley
Muse
Air
JLS
McFly
Dimitri from Paris
Chemical Brothers
Tommy Hilfiger
Roland Mouret
Mary Katrantzou
Basement Jaxx
Faithless
Jameela Jamil
VV Brown
Sarah Harding
Kelly Brook
Myleene Klass
Kelly Clarkson
Martin Ball
David Holmes
Gilberto Silver
Jason Euell
Jermain Pennant
2manydjs
King Brit
Jessica Lowndes
Mark Lewis Francis
Tim Westwood
Armand Van Helden
The Hives